Intellectual Property
Protecting Ideas, Fueling Innovation

Vibrant markets like Brazil attract investors and pirates alike. Protecting your intellectual assets is vital but can be complex. Trademarks have to be registered in each jurisdiction, and approaches can vary. Your products compete with counterfeits and gray market goods that easily make it over from the Paraguay border. Similarly, Brazilian brands need protection abroad.

Trench, Rossi e Watanabe has the experience, resources and unique insight to protect your intellectual capital. We know the laws and have helped shape them. Our lawyers lead major trade associations that lobby for stronger protection of IP rights in Brazil. Being in all the major business centers in the country gives us both a broad and deep view on how various federal and state courts view intellectual property rights.

We can help you strategically manage your IP assets to give you the most return at the least risk. We have helped prominent multinational companies establish their trademark rights in Brazil and prevent parallel importation at the borders. We have stopped the exploitation of Brazilian brands in other countries.

How We Can Help

• IP protection - Registration and strategic management of intellectual property assets – including trademarks, copyrights, patents and industrial design – to increase the value of your IP capital, discourage infringement and protect market share
• Enforcement - Preventive and prompt action against IP infringement, including unfair competition issues, copyright and patent disputes, misappropriation of trade secrets, parallel importation and border control programs
• Technology transfer - Assistance in commercial transactions for the transfer of technology and IP assets, including licensing arrangements, technical services, franchises and confidentiality agreements
• Biotechnology - Registration of plant varieties and obtainment of patents to protect areas of interest from competitors, as well as meaningful patent protection in the biotechnology and agriculture industries
• Other industries - Industry-specific IP protection strategies for companies in computer software, pharmaceuticals, manufacturing design, digital content, publishing, manufacturing, entertainment and telecommunications